Step 2: Start developing specific landing pages geared towards each vertical market
Let’s say that you create your own digital products and launch them on networks like Clickbank and JVZoo. Or perhaps you are an affiliate marketer that promotes other people’s products for a commission on each sale. Or maybe both. Well, let’s look at a few examples of how this marketing can be used to drive significantly more sales in your marketing efforts!
Once you identify the various vertical markets that the product you are promoting can work with, you can then start "bridging the gap" by developing specific landing pages which speak directly to each vertical market.
If I want to target Real Estate Agents, then I’ll make a brief video that shows exactly how a Real Estate Agent would benefit from my product(s) and/or service(s). Then, under that video will be a link to see the full sales page where they can get more details and make the purchase. But rather than promote the main sales page directly, I’ll promote the mini-sales page.